About Us

Building Stronger Communities

We exist to create financially stronger and healthier communities where those communities are built around an affinity and club (Golf, Health etc.) or around an expert (e.g. PGA Professionals and retail pharmacists). Our solution extends engagement with customers, improves customer loyalty and increases revenue.

RetailTribe – Experts in Marketing for Professionals

Why we exist

We are committed to helping smaller communities to: deliver more individual value to their constituents and participants; generate greater interaction and participation amongst people; share more relevant information with each other; and create more financial value from the community making it a more sustainable community.

We are committed to independent experts who care about personalized results for individual customers and not faceless, mass-market chains offering mass-market, lowest cost solutions that offer too little value.

We don’t believe it’s the technology you use to communicate. We believe it’s the conversation that matters most. What you say and hear, is much more important than any technology.

We help independent retailers and community owners to listen to what people are saying; and to tell their story more effectively. We help our customers to make sure their customers UNDERSTAND their proposition, VALUE the result they can deliver, and TRUST that they be better off for the RELATIONSHIP.

Where we started

We started in the Golf Industry, helping individual PGA Professionals at Golf Clubs to create a larger customer base and to generate greater loyalty from that customer base. Today we drive activity and participation, improvement and purchasing at over 1100 Golf Clubs in the United States, United Kingdom, South Africa, Australia and New Zealand.

Beyond Golf

The methodology and approach we use to market our customers and their communities more effectively is relevant in almost any sector.

We already have a world-class solution and service for Health Clubs with a rapidly growing customer base.

We have entered the Health market supporting independent Pharmacists and Health Shops. We have our first Tennis communities.

Wherever there is an affinity and a community we have the technology and methodology to create more activity, more participation, greater loyalty and improved financial health.


Although we maintain offices in Dallas, Texas and Stellenbosch, South Africa, we have service staff, sales people and partners around the United States, in the United Kingdom, in Australia and New Zealand.

We are able today to deliver our solutions and services anywhere in the English speaking world.


We are a growing company and are looking for people with an interest and experience in marketing, online marketing, authoring and copywriting, graphic design and editing. We are also looking for people with strong industry or affinity knowledge in particular markets who can help manage our growth in those particular areas.

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RetailTribe Press Releases

Keep up with RetailTribe by reading our latest announcements here:

RetailTribe joins forces with the UK PGA in push to promote pros

September 9th, 2013

The PGA of the United Kingdom has signed an agreement with leading marketing group RetailTribe which is designed to raise the profile of its members in the wider golf industry.

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Golf does not have a cost issue, it has a revenue challenge

July 17th, 2013

Equip yourself with a strategy to create more revenue at your facility with a FREE download of a whitepaper titled 'Revenues, Rainmakers and your Facility’.

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Cleveland Golf supporting the Tribe in the United States

July 16th, 2013

Cleveland Golf has become the first vendor in the United States to support the RetailTribe marketing program with financial support for Professionals supporting the Cleveland Golf and Srixon brands.

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What are you doing about the ‘occasional’ golfers at your Club?

July 10th, 2013

Chad Ayres increased rounds at his golf facility by 15% last year by focussing on the occasional golfer at his facility. If you want to get more golf from your golfers, we have produced a short whitepaper with four areas to focus on.

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Stop advertising your Facility, and start advertising the joy of Golf

July 10th, 2013

Equip yourself with a strategy to tell the great story of golf, and see a FREE whitepaper we have produced to help you achieve this.

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More feet on the fairway – it’s good for everyone

July 4th, 2013

Getting more golfers out on the course playing more golfer more often is a goal of the entire industry. Ronny Glanton used RetailTribe-designed Playbooks to accomplish this at his facility. We have four suggested areas of focus, which you can download in a FREE Whitepaper.

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Tap into the large revenue pool that is lapsed golfers

July 3rd, 2013

Research indicates there are 3 times as many lapsed golfers as there are active golfers. Do you have a strategy to bring those back into the game? We’ve produced a whitepaper with strategies to reach and convert the lapsed golfers.

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RetailTribe announces upgrades to customers’ websites

July 1st, 2013

RetailTribe has updated the sign-up page and contact forms on our customers’ websites to encourage more interaction and further promote the position of the PGA Professional.

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Does your Facility have a strategy for improving retention?

June 27th, 2013

Too many golfers are lost from the game, and we don’t put enough focus on retaining them. See inside for a FREE Whitepaper with strategies to improve retention.

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Who has run up the "White Flag"?

June 25th, 2013

Too many PGA Professionals have surrendered their sales to competitors, and are losing huge equipment sales because of it. Your golfers want to buy from you and no one else.

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Best Practice: Your activities create theater and VALUE

June 23rd, 2013

Theater is a key differentiator for your business, and it’s achieved through Active Marketing. Your assessment and fitting facilities create value for your customers, and this is a value they can’t get elsewhere. Download a FREE whitepaper to read more.

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Seven PGA Professionals – over $50,000 in coaching revenue in one month

June 18th, 2013

A RetailTribe Playbook generated $50,000 in coaching revenue alone for seven of our customers.

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RetailTribe Playbooks with Active Marketing events create sensational results

June 13th, 2013

Martin Beaty of Crompton & Royton Golf Club used an active marketing event from a RetailTribe Playbook, and saw not only short term benefits but long term too.

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“A playing, fitting, teaching, marketing weapon reaching out to golfers”

June 11th, 2013

Stop thinking about a PGA Professional as a liability, and work with them to create more golf from the regular and avid golfers at your facility. Download a FREE Whitepaper to get started.

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Be inclusive at your facility and you will grow

June 4th, 2013

Calum Heyes from Fulwood Driving Range created an event with his Campaign Manager to attract as many attendees as possible, and signed up 30 new junior golfers in a single day.

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Revenues, Rainmakers and your Facility

June 3rd, 2013

RetailTribe is committed to the growth of revenue at Golf Facilities around the world, and making the PGA Professional a Rainmaker of his Facility. We’ve produced an in-depth whitepaper which goes through creating more golf, raising the profile of the PGA Professional, and more.

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Best Practice: Creating theater adds more value to your expertise

June 2nd, 2013

Fitting is a service that benefits greatly from retail theatre. This whitepaper goes into the value of theatre for revenue generation.

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Professionals engage with Golfers, and Revenues go up

May 29th, 2013

RetailTribe’s new ‘Broadcast Message’ function sees immediate results for customers.

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What is more and consistent conversation with your members worth to you?

May 20th, 2013

Bill Slater, of Fit-SA, states how RetailTribe is helping to overcome the biggest challenge facing the health and fitness industry – membership churn.

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‘Rainmakers’ building numbers and revenues

May 16th, 2013

RetailTribe’s speaks directly to General Managers about what we can do for their facility, and how our service isn’t only for PGA Professionals in the shop.

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New RetailTribe Playbooks create big revenues for Professionals

May 16th, 2013

RetailTribe’s updated ‘Coaching Revenue Playbook’ is a huge success for our customers, especially those who recently joined the service.

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Kirk Pagenkopf praises the service of RetailTribe

May 13th, 2013

Former PGA Magazine editor Kirk Pagenkopf praises and recommends the RetailTribe service to his fellow PGA Professionals.

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Give your customer what they need, not necessarily what they want

May 8th, 2013

Jim Haus from Bent Creek made $9,000 by personally contacting his members who told him they hadn’t been fitted.

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Now is the time to make a lot of noise about your Equipment Proposition

May 3rd, 2013

RetailTribe discusses the immediate benefits seen by our clients with the implementation of the updated ‘Coaching Revenue Playbook’.

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RetailTribe launches the TaylorMade Brand Experience Zone

April 30th, 2013

RetailTribe announces the launch of the TaylorMade Brand Experience Zone to accompany the new Cleveland and Titleist Experience Zones.

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A full year on the RetailTribe service paid - for with 1 email

April 30th, 2013

Jimmy Loque covered the annual cost of his RetailTribe service with one email. There is no better ROI in Golf.

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RetailTribe launches the Promotions Manager

April 19th, 2013

RetailTribe announces the launch of the new Promotions Manager, which will quickly and easily facilitate any customer to create promotions or shop specials on their website with flexible pricing.

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A PGA Professional with a year’s sales in 3 months!

April 18th, 2013

Monte Meyer equalled his 2012 fitting sales in just 3 months on the RetailTribe service.

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Best Practice – Pricing your footwear and lessons for success

April 12th, 2013

Coaching packages and footwear sale generate a lot of revenue for your business. This whitepaper details strategies to maximize your return.

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Make your marketing service pay for itself

April 9th, 2013

Jay Mull and Ryan Fitzpatrick made a combined total of $27,000 in just one promotion – covering the cost of their marketing service many times over

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You can cover your annual cost of Marketing with just one promotion

April 5th, 2013

Jay Mull clearly promoted his lesson packages and pre-sold $13,000 worth of lessons in two weeks.

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SHOW your golfers the price -
increase your revenue – it is that simple

April 3rd, 2013

Ryan Fitzpatrick and Greg Hughes have a windfall of revenue by communicating the pricing of their lessons properly through the RetailTribe service.

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RetailTribe launches new Brand Experience Zones.

April 2nd, 2013

RetailTribe announces the launch of the new Brand Experience Zones on their client’s websites, starting with Titleist and Cleveland Golf.

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What is your Gym’s unique proposition?

March 27, 2013

The Complete Fitness Solution (CFS) campaign is setup to help you communicate your Gym’s unique proposition to your members and potential members.

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RetailTribe launches new experience zones.

March 18, 2013

RetailTribe announces the launch of the new content zones on their client’s websites, which includes a new presentation as well as brand new content to drive more readers to the websites.

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RetailTribe launches the new catalogues

March 1, 2013

RetailTribe announces the launch of their brand new catalogues for all their clients, improving user experience as well as presentation.

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This isn’t a once-off, Simon Harrison goes ‘boom’ with a closed course

February 26, 2013

Simon Harrison, Lilley Brook Golf Club, made $6300 in a Clubhouse sale while the course was closed due to poor weather.

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Don’t miss the South Central Section Annual Meeting

February 20, 2013

Join RetailTribe at the South Central Section Annual Meeting with a presentation by Ian James, CEO of RetailTribe.

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Improve your retention and sales through simple communication

February 7, 2013

David van Ryneveld dramatically increased online contact with his customers by participating in RetailTribe campaigns.

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$ 6,400 in sales on a closed golf course

January 16, 2013

Tim Hall created almost $6,400 in sales on a closed golf course by generating interest in a sale after extensively promoting it to his golfers.

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Become a Rainmaker at the PGA Merchandising Show

January 2, 2013

Join RetailTribe at the PGA Merchandising Show in Orlando, FL, to learn how you can be a Rainmaker at your Facility.

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Book a time to Engage more golfers in 2013

December 19, 2012

RetailTribe invites all Golfers at the PGA Merchandising Show in Orlando, FL, to book a time with us.

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$11,000 of Iron sales in one month!

December 12, 2012

A PGA Professional sold $11,000 worth of Irons in one month after participating in the ‘Complete Equipment Solution’ campaign.

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Electric trolleys selling themselves

December 7, 2012

PGA Professionals on the RetailTribe service have collectively experienced an increase of 53% YTD increase in Motocaddy sales.

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Speak to your customers on your terms

November 30, 2012

Social Media giant Facebook is charging you to speak to your fans and customers. On our social network, you are in control of every aspect - at no cost.

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Growing sales by engaging your membership

November 29, 2012

Lynn Vaughan saw a 25% rise in merchandise sales between 2011 and 2012, simply by being more active with his membership.

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PGA Professional expertise, selling more wedges

November 15, 2012

PGA Professionals sold their expertise by bundling it with wedge sales, and enjoyed an increase in revenue during a quiet period of the year.

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Two Professionals make a great season start with apparel

November 9, 2012

Two PGA Professionals made full margin on apparel sales at the start of the season by participating in a campaign designed to drive high revenue.

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Introducing Campaign videos

October 15, 2012

Making Marketing easier and more effective than ever for the PGA Professional, RetailTribe has introduced Campaign communication by video.

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Increasing Iron sales over 50%

October 9, 2012

PGA Professionals participating in the ‘Complete Equipment Solution’ promotion, experienced equipment sales increases of over 50%.

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Selling Wedges for fun

October 5, 2012

Using the RetailTribe Wedge Playbook, Simon Harrison sold 22 Wedges and 7 short-game lesson programs with a 3-hour afternoon effort.

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Creating more golf

March 27, 2012

RetailTribe, the industry leader in marketing services for Golf Facilities and PGA Professionals, can announce an upgrade to its Marketing Services.

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Rainmaker of the Year

February 17, 2012

Chad Ayres, PGA Director of Golf, Hillcrest Country Club was awarded the inaugural ‘Rainmaker of the Year Award - 2011’.

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Launching Campaign Management

September 8, 2011

RetailTribe has launched ‘Campaign Management for the PGA Professional’ the latest addition to its world-leading Marketing service for PGA Professional’s at Golf Facilities.

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Indiana Leaders

March 24, 2011

RetailTribe can announce that four Indiana PGA Industry leaders have subscribed for the RetailTribe Online Marketing Service.

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Collaboration with Fit-SA

March 14, 2011

RetailTribe can announce they have formed a collaboration with Fit-SA to provide their membership with an Online Marketing Service.

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Positioning you as #1

March 10, 2011

Using the RetailTribe Online Marketing Service, Allan Belden, Head PGA Professional, Worcester Country Club, MA, is first in his members’ minds.

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Big Increase in Sales

October 13, 2011

Most Golf Facilities and PGA Professionals using the RetailTribe online marketing service have experienced first-half 2010 retail results ahead of the market.

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Collaboration with PGANZ

October 10, 2011

In collaboration with the PGA of New Zealand, RetailTribe have extended their Marketing Services to all New Zealand Golf Clubs and their PGA Professionals.

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Partnership with Alamo City

October 10, 2011

RetailTribe is thrilled to announce a partnership with Alamo City Golf Trail and their seven Golf Facilities and respective PGA Professionals.

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