RetailTribe has upgraded its ‘Coaching Revenue Playbook’ for Golf Professionals looking to drive additional revenue from Golf Instruction. The 6 Professionals who have tested the new marketing programs in the Playbook have created over $50,000 of coaching revenue in one month.
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Alan Crossan, SVP Sales and Customer Management, RetailTribe expressed his enthusiasm for the next few months: “Our Playbook of marketing programs, for those trying to increase their coaching revenue, has always been strong, but the recent program additions have created quite sensational results.” RetailTribe produces Playbooks for Golf Clubs and Professionals looking to increase revenues from membership, rounds, shop sales and instruction. Each Playbook contains marketing campaigns and marketing content designed and written for the Golf Professional to be published via email, web site and social networks to the Professional’s golfers. This content is professionally written to produce the right marketing and sales result, while being highly educational and inspiring to the reader. “The key to these Playbooks”, Crossan added, “was to find ways to get the golfer asking questions about their swing and how good they could be, before making the very direct connection, in their mind, to their PGA Professional. It’s no good making an offer to sell something to someone, when they haven’t yet decided they want the result. If we can get more golfers to the point where they want to play ‘better golf’, then it’s much easier to market and sell instruction.” |
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Ryan Fitzpatrick, Leawood South Country Club, was one of the Professionals who has already run with these new marketing programs, “I will end up making more in lesson income from this first RetailTribe marketing program I have run, than I made all of last year.”
Jay Mull, Trump National Golf Club - Charlotte, saw an even greater return when he used a campaign from the 'Coaching Revenue Playbook', "I have told my colleagues that if they are not using RetailTribe, then they are throwing money out the window. RetailTribe was the connection I was looking for, for a long time!"
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The PGA of the United Kingdom has signed an agreement with leading marketing group RetailTribe which is designed to raise the profile of its members in the wider golf industry.
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