Simon Harrison, Head PGA Professional, Liley Brook Golf Club sold 22 Wedges and 7 short-game lesson programs with a 3 hour afternoon effort. “I promoted and ran a free short-game clinic to explain Wedge fitting, to assess golfer’s Wedges and to provide short-game tips and drills” said Simon, “Golfers love spending time with a PGA Professional. I show them how to improve their short game and the result of that engagement is easier sales conversions.”
Simon had over 25 golfers attend his Friday afternoon clinic. He helped 25 members and golfers to play better golf. We all know golfers who play better golf have more fun. But we probably need to do more work to make it more obvious, that golfers who play better golf and have more fun, actually play more golf. That’s good for everyone – the Facility, the Professional and the Vendors. Our industry needs more Professionals able to invest more time with their golfers.
To plan and promote his event Simon used the RetailTribe Wedge Playbook. The playbook included marketing content written for him to educate and inform golfers about loft and bounce, the importance of a PGA Professional fitting, the value of a sound technique, the requirement for expert coaching and the need to have an integrated wedge set that covers all the distances. That resulted in golfers attending the clinic who were all inspired to want to improve, ready to work with their PGA Professional. “RetailTribe make planning and promoting events so easy” stated Simon. “They also bring the experience of promoting these events. That’s the wisdom of hundreds of other PGA Professionals.”
“PGA Professionals working with golfers in short-events is a powerful marketing tool for both the Professional and the Club” commented Alan Crossan, SVP Customer Management, RetailTribe. “The PGA Professional interacting with his or her golfers is a powerful sales tool. In addition, golfers don’t always have the time for a 5-hour round of golf, but they can enjoy and benefit from a 60-minute game-improvement clinic. The power of this playbook is that it ends with a short golf event, where golfers can interact, ask questions, touch and test the wedges and have fun in a non-retail shop environment.”
Simon realized the importance of practically interacting with his golfers, beyond the golf shop. “By the end of the 3-hour clinic I had created a mass ‘stir’ at the Club over the need for fitted wedges. The pre-event messaging was instrumental in educating my golfers on the need for fitted wedges and instruction. My Campaign Manager then helped me structure and promote a clinic, where I could practically demonstrate my fitting expertise and how I can help golfers play better golf. A great success!”
Let’s connect more golfers to PGA Professionals. It’s great for golf. Click Here to leave your contact details if you would like to talk about ways to generate more golf and more engagement between golfers and the PGA Professional.
Download PDF VersionThe PGA of the United Kingdom has signed an agreement with leading marketing group RetailTribe which is designed to raise the profile of its members in the wider golf industry.
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