In many of the months in which we write content for the PGA Professional magazine, we will include a link to this page to read or download further information. Look below for the relevant month and the available content. If you would like to also register for our free Best Practice Vault, and to download beneficial advice for your business, follow the link on the top right of this page.
At RetailTribe we see the ‘Trusted Advisor’ as a combination of a recognized local expert and friend, personally known by golfers, with a track record of improving performance and increasing enjoyment. In the video below, Alan Crossan, SVP RetailTribe, talks about the benefits of being the ‘Trusted Advisor’ and then takes you through a number examples of how to establish yourself in this position.
We have collected from PGA Professionals around the world a number of great ideas to create and promote golf. We have given you one of these event ideas below, to get your 2014 season off to a great start.
At RetailTribe we see the ‘Trusted Advisor’ as a combination of a recognized local expert and friend, personally known by golfers, with a track record of improving performance and increasing enjoyment. In the video below, Alan Crossan, SVP RetailTribe, talks about the benefits of being the ‘Trusted Advisor’ and then takes you through a number examples of how to establish yourself in this position.
When we spend time with PGA Professionals, where there is a challenge with the Golf Club, we usually find that the ‘value’ being delivered to the Golf Club is being quantified in terms of hours and servitude. That’s not good enough. You need to translate activity into a real financial value to your Golf Club. Using vouchers is one of the best means to place a financial value of the services you provide. For a limited period of time, you can click the link below to request a personalised fitting or lesson voucher. In the email that opens, let us know what the ‘offer’ is that you are providing and what is the value of the offer.
The challenge of ‘selling’ that you are highly important to the Club’s revenue line, and that they might need to alter your responsibilities, shouldn’t be under-estimated. The document for download below, intended for Club Managers and Secretaries, discusses the revenue challenges and opportunities and highlights how a PGA Professional can make an impact and a “rainmaker”. If you have any questions on how to best implement the strategies in the document, you can email ianjames@retailtribe.com.
Follow the link below to download the ‘Wedge Playbook’. You don’t have to use our service to implement this playbook. You’ll notice that it contains everything you need to implement the plan. If you have any questions or would like to find out how RetailTribe can help you better leverage the Playbook and remove the marketing ‘burden’ involved, email jonathanedwards@retailtribe.com.
Creating a positive price perception, along with explaining your unique proposition is important. In order to provide you a number of tips on just how to do this we have written a whitepaper on understanding relative pricing and price anchors. Follow the download document link below to download the whitepaper.
We have also included three signage examples below which you can use to create a ‘theatre if golf’ in your shop. Until the end of May, if you would like to request a PDF version of the singage, please click the respective button under the signage to email us.
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